The hours are long and work challenging, but running a successful insurance agency is a rewarding career. Not only are you providing an indispensable service for your clients, you’re also building a business and employing others. If you want to keep your business successful, however, you’ll need to focus on three areas.
Know Your Products
It’s not just about knowing the coverage limits and policy types. Brush up in the in-depth knowledge that will make you an indispensable resource for your customers’ insurance questions. It’s okay to not have all of the answers right away, but always research and relay information promptly to your customers.
Increase Your Sales
You’re already going full steam ahead, but implementing insurance sales plans can take your agency to the next level. Figuring out untapped markets and underutilized networks can be the key to unprecedented growth. Even well-seasoned salespeople can be missing opportunities, and even the best producers can get better.
Care for Employees
Everyone from your producers to your administrative assistant should feel valued and appreciated. Financial incentives are always a hit, but don’t forget the power of a simple “thank you” or a catered lunch from time to time. An insurance agency is first and foremost about people, and that includes both clients and staff.
Growing your business is essential for long-term success, and focusing on the right aspects now will ensure continued prosperity.